LIFT-ACADEMY FITNESS INSTRUCTION SERVICES, operating under the trade name “The Lift Academy,” (“we,” “us,” or “our”) respects your privacy and is committed to protecting your personal data. This Privacy Policy outlines how we collect, use, store, disclose, and safeguard your information in compliance with Republic Act No. 10173, also known as the Data Privacy Act of 2012.
We use the terms “you” and “your” to refer to any individual who accesses or uses our websites, mobile apps, and services, including our clients, site visitors, newsletter subscribers, event participants, and business partners. You must be at least 18 years old to use our services.
This Privacy Policy applies to all of our online and mobile resources, which include the website https://www.thelift-academy.com, any associated subdomains, and all applications, features, tools, content, and communications (collectively, our “Online Resources”).
WHO WE ARE
LIFT-ACADEMY FITNESS INSTRUCTION SERVICES is an online fitness coaching company helping Filipinos lose fat and build muscle through digital training and nutrition programs. We operate our business from the Philippines and comply with local privacy regulations. For the purposes of data protection, we are the personal information controller responsible for your data under Philippine law.
WHO WE COLLECT PERSONAL INFORMATION FROM
We collect personal information from the following individuals:
Visitors and users of our Online Resources
Our coaching clients and subscribers
Individuals who sign up for our email list, webinars, and events
Job applicants and freelance contractors
Business partners and vendors
Personal information refers to any data that can be used to identify you, directly or indirectly. This includes, but is not limited to, your full name, address, mobile number, email address, IP address, payment details, and any other data you voluntarily submit to us.
WHAT WE COLLECT
We collect two types of information:
(i) Non-personal information that is collected automatically when you access our Online Resources (e.g., browser type, device information), and
(ii) Personal information that you voluntarily submit to us or that is collected through integrated platforms.
By using our Online Resources, submitting your information, or purchasing our services, you agree to this Privacy Policy and consent to the collection, use, storage, and disclosure of your data as described herein.
Voluntarily Submitted Information
If you participate in any of our activities—such as signing up for a newsletter, booking a call, purchasing a coaching plan, or registering for a webinar—we may request the following:
Full name
Email address
Mobile number
Business or employment details (if applicable)
Fitness, nutrition, or health-related details voluntarily submitted through forms or chat
Payment information, which is processed through secure third-party platforms such as Xendit
We do not sell, rent, or trade your voluntarily submitted personal data.
If you do not wish to share your personal information, you may refrain from participating in our offerings or communicating via our Online Resources. However, some services or features may not be accessible without this information.
Examples include:
Emails and Online Forms – When you contact us via email or complete a form, your contact details and any information you provide are retained to respond to your inquiry or process your request.
Account Registration – When you sign up for an account via our coaching platform (e.g., Trainerize), we collect your name, email, and relevant health or fitness data necessary to deliver coaching services.
Event or Program Registration – If you register for a community call, webinar, or challenge, we may request contact and payment information. This is used to confirm attendance, provide access, and send updates.
Social Media and Community Features – If you comment, tag, or message us on platforms such as Instagram or Facebook, the information you share may be visible publicly depending on your privacy settings.
Automatically Collected Information
When you access our Online Resources, we collect certain data automatically through tracking technologies such as cookies, web beacons, and analytics tools like Google Analytics. This includes:
IP address and geolocation (if enabled)
Browser type and device model
Date, time, and duration of site visit
Pages visited and actions taken on the site
Referral URLs or sources (e.g., Facebook ad, Google search)
You may opt out of tracking by adjusting your browser settings or disabling cookies. However, doing so may limit your experience on our website.
We use automatically collected data to:
Improve our website functionality
Track user behavior and performance
Personalize your experience and save preferences
Compile reports on site traffic and conversion
HOW WE USE YOUR INFORMATION
We use the personal and technical data we collect from and about you for the following purposes:
To provide you with the coaching services you signed up for
To manage your account and coaching progress
To respond to inquiries and provide support
To improve our website and app functionality
To send service-related emails and transaction confirmations
To process payments securely through Xendit or other processors
To market our programs and offerings via email or SMS (with your consent)
To comply with applicable laws or respond to legal processes
We process your data based on one or more of the following legal grounds:
Your explicit consent
The necessity of processing to fulfill our contract with you
Our legitimate interests (e.g., marketing, improving our services)
Compliance with legal obligations
WHEN AND WITH WHOM WE SHARE YOUR DATA
We do not sell your data. We may disclose your personal information only in the following situations:
Service Providers and Partners – We share information with trusted partners who assist in service delivery, such as Trainerize (fitness app), Xendit (payment processor), and GoHighLevel (CRM and messaging platform). These providers are contractually obligated to keep your information secure and confidential.
Legal Requirements – We may share your data if required by law, court order, or regulatory request, or to defend against legal claims.
Business Transfers – If The Lift Academy is involved in a merger, acquisition, or sale, your information may be transferred as part of that transaction.
Public Interactions – Any content you submit to public forums, comment sections, or social media channels may be visible to others.
DATA RETENTION
We retain personal data only for as long as necessary to:
Fulfill our contractual obligations
Provide you with access to your coaching history
Comply with legal or regulatory requirements
Resolve disputes or enforce agreements
Inactive client data may be deleted after a reasonable period in accordance with our data retention policy.
MARKETING COMMUNICATIONS
We may send you newsletters, coaching tips, promotional offers, or event invites. You may opt out of any marketing messages by clicking “unsubscribe” in the email or replying “STOP” to text messages.
Some communication, such as service updates or billing notices, are transactional and cannot be opted out of.
YOUR RIGHTS UNDER PHILIPPINE LAW
As a data subject under the Data Privacy Act of 2012, you have the right to:
Be informed of how your data is processed
Access your personal data
Request correction of inaccurate data
Object to processing or withdraw consent
Request deletion or blocking of data
File a complaint with the National Privacy Commission
To exercise any of your rights, email us at [email protected]. We may require proof of identity before acting on your request.
CHILDREN’S PRIVACY
Our services are intended for users aged 18 and above. We do not knowingly collect personal information from anyone under the age of 18. If you believe we have inadvertently collected such data, please contact us so we can delete it.
THIRD-PARTY LINKS AND SERVICES
Our Online Resources may link to other websites or platforms not controlled by us. We are not responsible for the content, practices, or privacy policies of such third parties. Please review their privacy statements before engaging with them.
DATA SECURITY
We implement reasonable administrative, technical, and physical safeguards to protect your personal data. These include encryption, secure servers, and access control. However, no system is entirely immune to risks. By using our services, you acknowledge and accept this inherent risk.
If a data breach occurs, we will notify affected users and report the incident to the National Privacy Commission as required.
UPDATES TO THIS POLICY
We may revise this Privacy Policy at any time. Changes will be posted on this page with an updated effective date. Continued use of our services after such changes indicates your acceptance of the revised policy.
CONTACT US
If you have questions, feedback, or requests regarding this Privacy Policy, please contact:
Data Protection Officer
LIFT-ACADEMY FITNESS INSTRUCTION SERVICES
Email: [email protected]
Website: https://www.thelift-academy.com
You may also contact the National Privacy Commission at https://privacy.gov.ph.
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